Pinterest is no doubt the social media site of the moment, and if you
are like us chances are you have already spent a good amount of hours
browsing through its nice and sleek pages. As a blogger, though,
Pinterest is also a great opportunity to bring a new wave of traffic
your way, so here is a step-by-step guide on how to do so.
1. Prepare for it
First
of all, you should of course integrate Pinterest’s “Pin It” button to
your blog. However, it is important you prepare for Pinterest also from
an editorial point of view: as Pinterest is largely image-driven, you
should make sure every post you write also contains a nice picture. It
does not necessarily need to be 100% descriptive of the post content; it
can be also be a drawing, a nice picture of the author or a somewhat
related cartoon. What is important is that it should be nice: this will
make your post easier to Pin and it will also make it get more attention
from Pinterest’s users.
2. Reply and interact with commenters
Once
you contents starts getting “pinned” you should of course reply to
users’ comments, not only on your blog but also within Pinterest: just
treat them as if they were on your own blog. However, apart from
answering questions and replying to comments, you should also check out
your commenters’ Pinboards and comment on their pins. The more engaged
the users will be with you, the more they will be with your blog… and
the more they will pin it.
3. Interact
Commenting
on other users’ Pins is just the beginning of interaction. If you want
to be seen and noticed, it is important you also actively follow and
check out other users’ board and pins. Interacting is for sure time
consuming, but if you find, follow and befriend the right users whose
interests are in line with the content of your blog you can easily turn
them in “evangelists” for it: helping you spreading your opinions and –
of course – your posts too.
4. Be your own fan
Nobody
is pinning your posts? Don’t worry! As a member of the community you
are of course allowed to pin your own posts, just don’t exaggerate. Keep
mixing your own content with other great on-topic sources. Not
everybody will be aware you are the author of some of the posts you
ping, and this co-citation will make people associate your posts and
blog with other authoritative and high-quality resources you will pin.
